An animated advertising interstitial prototype for Hublot
Send traffic from the Lifestyle Mirror site to the Hublot e-commerce site.
Bridge the idealistic luxury lifestyle with the reality of purchasing a high-quality Hublot watch online. Represent Hublot's bold and masculine brand.
Build a design that is easy to understand, engage with, and exit.
The animated interstitial needed to represent the luxurious and strong personality of the watch brand. Through large background images, dark colors, and metal-inspired details, the masculine, high-end brand was represented from the animation's start to finish.
The concept of the animated ad is pretty simple—an illustrated clock evolves into a Hublot watch image. While the concept is simple, the colors and graphic choices make the animation stand out.
This prototype was built with Google Web Designer, a fairly new interface tool used to build digital ads. I'm always looking for the latest tools to bring designs alive.
View the animation and some screenshots below or view the live prototype here.